THE RADIUS CONSUMER DATA INSIGHTS TOOL

RADIUS INSIGHTS: REVOLUTIONIZING DATA INTELLIGENCE

A decisive public affairs campaign hinges on this principle: Reach the right people, with the right message, at the right time…

ROKK Solutions has partnered with leading data engineers to develop a comprehensive data intelligence platform that redefines precision targeting across the industry. 

With RADIUS Insights, our clients can now access a nimble, innovative and secure targeting engine powered by an unprecedented composite of thousands of publicly available identifiers pulled from nearly 300 million American consumers. Advanced by proprietary software, these traits are overlaid in a matter of seconds, factoring in holistic campaign goals and resulting in one of the most tailor-made and bespoke audience targeting frameworks available today – on local, regional and national scales.

Once a target audience is designed, RADIUS Insights layers sophisticated AI-assisted technology to prompt, execute and optimize multi-channel communications – including digital ads, emails, text messages or direct mail. All in an integrated effort to rapidly reach target consumers and amplify your strategic messaging. Acting in due diligence, ROKK will then deploy the system to track consumer engagements, open rates and advocacy actions – and create comprehensive reports to show learnings, success and opportunities for future campaign strategy and optimizations. 

RADIUS INSIGHTS: ACTIVATING OUR APPROACH

We’ve identified a challenge in the animated graphic above that will impact many of our clients in 2025: The proposed tariff increase. 

To impact and advocate on behalf of our clients who may want to activate audiences most impacted by the increase, we’d first draw a trait-specific boundary and define our target audience. For this use-case, our chosen audience is Michiganders that are in-market or recent purchasers of a new iPhone, car or gaming-related item.

Next, we zoom in geographically on Michigan's 7th Congressional District where Republicans recently flipped a House seat - narrowing down our priority audiences and maximizing the sphere of influence. We would then segment audiences and hyper-target messaging in the most relevant channels to drive impact on desired objectives.